From Ideas to Impact.
We Empower Businesses Just Like Yours.
Our mission is simple: we exist to help business owners achieve lasting growth through honest, committed relationships and strategic planning.
Australia’s top business podcast for people building, managing and leading a successful small business.
Whether you’re drawing a small business plan on a serviette, have a growing side hustle, you run a business with 10 employees or 100, the Australian Business Podcast will teach you how to grow, manage, market and steer your business to success.
Join 11,000 Aussie business owners who listen every month. Hosted by Zara McGuffie, with special guests such as Jordan Kidis, Danil Goloubev, and successful Aussie business owners.
New Episodes Weekly
We now live in a world of multitasking and fast content. So why choose us?
We are firm believers in the power of data and our approach combines human creativity with analytical rigour, to unlock the full potential for your business.
Honesty
This isn’t just a buzzword for us; it’s the cornerstone of our brand identity. Integrity and transparency permeates every aspect of our operations, from our communication with clients to our ethical business practices.
Teamwork
We’re different from other agencies, we don’t want to work for you, we want to work with you. We believe in the power of synergy, where our expertise and your vision come together to achieve remarkable results.
Passion
We’re committed in heart and mind to helping your business grow. Our dedication goes beyond transactions; it fuels our relentless pursuit of innovative, out-of-the-box solutions & unwavering support for your success.
Ethical
We recognise the profound impact of giving back and want to be a catalyst for positive social change. Each year, we donate 1% of our profits and devote 1% of our time to supporting both local and global charities.
In business, an inflection point marks the critical moment where major changes occur, altering a company’s trajectory.
In the context of Inflection, the name itself implies a dedicated emphasis on these pivotal moments, helping business owners navigate and capitalise on significant shifts through innovative marketing strategies.
Are you ready to 10x your profit?
Of course you are.
Work with us to reach your potential.
What are you waiting for?
Marketing Strategy
We believe getting strategic is the first step. When we dive into a marketing strategy for your business, we determine your brand positioning, identify your points of difference and create a visual identity to help you stand out online.
Through our comprehensive approach we build out a holistic 3, 6 and 12 month growth strategy that covers both organic and paid channels. This is a great option for small businesses, startups, or businesses that are feeling a little stuck.
Email Marketing
Email marketing can quickly become a passive revenue stream for your business, when set up effectively. With more customers asking for tailored communication from their favourite brands, this is an absolute non-negotiable for business owners.
From ongoing automations to weekly campaigns, our in-house designers focus on creating engaging, educational and entertaining emails that convert.
Lead Generation
Running a service-based business? Say goodbye to searching for leads and cold-calling businesses, with an intelligent strategy that brings potential customers into your sales funnel.
We utilise paid marketing channels, and integrate your internal CRM system (cue ServiceMate and Simpro), so you can keep track of what’s converting and your return on investment.
Social Media Marketing
Social media is no longer just a platform; it’s a bustling marketplace of stories, dreams, and conversations. Your customers aren’t just looking for products; they’re seeking an experience, a connection, and a community to belong to.
We manage your social media platforms for you, giving you time to focus on other areas of the business.
Search Engine Optimisation
Improve your website’s visibility and attract more organic traffic through SEO. We’ll work closely with you to develop a tailored strategy that aligns with your business goals.
Our team will handle everything from keyword research and on-page optimisation to content creation and link building, ensuring your website ranks higher in search results and reaches a wider audience.
Paid Advertising
With more people shopping online than ever before, and e-commerce revenue predicted to skyrocket between 2024 and 2028, there’s never been a more crucial time to invest in paid advertising.
Our team specialises in Meta and Google Advertising, focussing on growing your business through strategic split testing, optimisations and data analysis.
Meet Your Coaches
Meet Zara.
Co-founder and CEO.
Known for her creative strategies and digital marketing expertise, Zara has drove her agency to success with clients ranging from startups to global companies. Her leadership has built the agency’s reputation for impactful campaigns, data-driven insights, and strong client partnerships.
Let’s Connect!
Meet Owen.
Co-founder and Coach.
Owen is an accomplished founder and investor. He started and runs The Rask Group, a media and financial community with 300,000 followers. He has degrees in both finance and technology, along with 10 years of experience in the field.
Let’s Connect!
Meet Jordan.
Co-founder and Coach.
Jordan is a qualified accountant & member of the IPA, automations expert and co-founder of Grey Space. Jordan is a co-host of the Australian Business Podcast, alongside Zara, and an automation expert that loves all things business strategy. He has two diplomas and a degree in business.
Let’s Connect!
Meet Danil.
Co-founder and Coach.
Jordan is a qualified accountant & member of the IPA, automations expert and co-founder of Grey Space. Jordan is a co-host of the Australian Business Podcast, alongside Zara, and an automation expert that loves all things business strategy. He has two diplomas and a degree in business.
Let’s Connect!
FREE BUSINESS OWNER COMMUNITY
Join a thriving community of hundreds of Aussie business owners!
Our free, online platform provides the resources and support you need to succeed. Gain access to free business courses, essential templates (cash flow, email marketing, and more), and valuable HR resources for team management and development.
Plus, connect with fellow entrepreneurs through live webinars and unlock the power of shared knowledge and experience. Don’t miss out on this opportunity to elevate your business – join us today!
Ok, so you’ve got some questions.
Can I get a taste for free?
Yes, book a free call with Jordan, our co-founder. It’s totally free and he’ll take you through it all.
We’ve also recorded hundreds of hours on The Australian Business Podcast (where 10,000 business owners tune in!). Get it on Apple or Spotify.
You can also get Owen’s free business newsletter.
All free. And amazing.
Is Inflection a subscription?
It’s a once-a-year payment.
We take the first year upfront when you join, then you can cancel anytime via your account (and keep your access until the term expires).
Who is Inflection suitable for?
Any business owner, from any industry.
We’ve got tradies, NDIS businesses, engineers, doctors, coffee shop owners, gelato stores, retailers, ecommerce… you name it! The three most popular industries are healthcare, ecommerce and trades.
Pretty much the only type of owner it may not be suitable for is someone who hasn’t started and hasn’t got a date in mind to begin their business owner. If you plan to start soon, you’ll love Inflection as we (and the community) will be able to help de-risk your business idea and accelerate it through hundreds of years of collective business experience.
Is my business big enough?
Our sweet spot is $250,000 – $10 million per year in turnover, with a view to 3-5x that.
I need help with [PROBLEM]...
We find that most businesses get huge value from our program because we spend a lot of time working on these topics:
– Marketing & sales funnels
– Automation & tech stack
– Offshoring & outsourcing
– Cash flow and structuring
Meaning, we can help you get more business, into a automation funnel that actually works and converts, then help you scale… After all, our tagline is: “More profit. Less effort.”
WHAT ARE YOU WAITING FOR?
Get In Touch Today and Scale!
Whether you’re just starting out with a new business idea, or are looking for some strategic advice of where to focus next, we’d love to help. Book a free consult via the calendar or send us an email and we’ll be in touch.
