From Ideas to Impact.
We Empower Businesses Just Like Yours.
Our mission is simple: we exist to help business owners achieve lasting growth through honest, committed relationships and strategic planning.
Australia’s top business podcast for people building, managing and leading a successful small business.
Whether you’re drawing a small business plan on a serviette, have a growing side hustle, you run a business with 10 employees or 100, the Australian Business Podcast will teach you how to grow, manage, market and steer your business to success.
Join 17,000 Aussie business owners who listen every month. Hosted by Zara McGuffie, with special guests such as Jordan Kidis, Danil Goloubev, and successful Aussie business owners.
New Episodes Weekly
In business, an inflection point marks the critical moment where major changes occur, altering a company’s trajectory.
In the context of Inflection, the name itself implies a dedicated emphasis on these pivotal moments, helping business owners navigate and capitalise on significant shifts through innovative marketing strategies.
Are you ready to scale your profit?
Of course you are.
Work with us to reach your potential.
What are you waiting for?
1:1 Business Coaching
Build a stronger business with strategy, accountability and practical guidance.
Running a business can be overwhelming, especially when you’re trying to manage operations, marketing, sales and growth all at once. Business coaching provides a space to step back from the day-to-day, identify opportunities, solve challenges, and develop a clear plan for moving your business forward.
Our coaching sessions are focused on practical, actionable strategies – not generic advice. We work with you to understand your goals, uncover what’s holding your business back, and create systems and strategies that support sustainable growth.
Whether you’re looking to increase revenue, improve your marketing, streamline operations, build a stronger team, or gain more confidence as a business owner, coaching provides the support and accountability to help you achieve it.
Our Accelerator Program
Running a business can be a lonely experience, we set out to change that.
The Inflection Business Accelerator is Australia’s newest online business community. Inflection is a focused community of business owners – built by real and experienced business owners with over 40+ years of experience.
Backed by Owen Rask, founder of The Rask Group, as well as Danil Goloubev and Jordan Kidis, co-founders of Grey Space Advisory, and CEO Zara McGuffie, Inflection is dedicated to putting business owners first.
Built by real and experienced business owners – for business owners, who need support with strategy, marketing, monetisation, scale and more.
In our 6 month program you will connect with experts from fields of commercial law, marketing, finance, partnerships, team development and more! Our course is designed to give you the confidence, mindset and tools to grow your business.
Social Media Marketing
Social media isn’t about posting for the sake of it – it’s about giving people a reason to choose your business.
When we work together, we’re not just creating content and ticking off a calendar. We take the time to understand your business, your goals, and the people you’re trying to reach. From there, we create a strategy that feels authentic to your brand while helping you build trust, stay visible, and attract the right customers.
Think of us as an extension of your team. We’ll guide you on what to post, what’s working right now, and how to show up consistently without it feeling overwhelming. We can also come onsite and create content with you and your team, taking it off your hands entirely.
Because when your social media reflects who you are and provides value to your audience, it becomes one of the most powerful tools for growing your business.
Email Marketing
Email marketing can quickly become a passive revenue stream for your business, when set up effectively. With more customers asking for tailored communication from their favourite brands, this is an absolute non-negotiable for business owners.
From ongoing automations to weekly campaigns, our in-house designers focus on creating engaging, educational and entertaining emails that convert.
So why choose us?
Honesty
This isn’t just a buzzword for us; it’s the cornerstone of our brand identity. Integrity and transparency permeates every aspect of our operations, from our communication with clients to our ethical business practices.
Teamwork
We’re different from other agencies, we don’t want to work for you, we want to work with you. We believe in the power of synergy, where our expertise and your vision come together to achieve remarkable results.
Passion
We’re committed in heart and mind to helping your business grow. Our dedication goes beyond transactions; it fuels our relentless pursuit of innovative, out-of-the-box solutions & unwavering support for your success.
Ethical
We recognise the profound impact of giving back and want to be a catalyst for positive social change. Each year, we donate 1% of our profits and devote 1% of our time to supporting both local and global charities.
Meet Your Coaches
Meet Zara.
Co-founder and CEO.
Known for her creative strategies and digital marketing expertise, Zara has drove her agency to success with clients ranging from startups to global companies. Her leadership has built the agency’s reputation for impactful campaigns, data-driven insights, and strong client partnerships.
Let’s Connect!
Meet Owen.
Co-founder and Coach.
Owen is an accomplished founder and investor. He started and runs The Rask Group, a media and financial community with 300,000 followers. He has degrees in both finance and technology, along with 10 years of experience in the field.
Let’s Connect!
Meet Jordan.
Co-founder and Coach.
Jordan is a qualified accountant & member of the IPA, automations expert and co-founder of Grey Space. Jordan is a co-host of the Australian Business Podcast, alongside Zara, and an automation expert that loves all things business strategy. He has two diplomas and a degree in business.
Let’s Connect!
Meet Danil.
Co-founder and Coach.
Danil is a qualified accountant & a member of Chartered Accountants Australia and New Zealand. He is also a co-founder of Grey Space with Jordan. With a focus on customised financial solutions, Danil is dedicated to helping their clients reach their financial goals.
Let’s Connect!
FREE BUSINESS OWNER COMMUNITY
Join a thriving community of hundreds of Aussie business owners!
Our free, online platform provides the resources and support you need to succeed. Gain access to free business courses, essential templates (cash flow, email marketing, and more), and valuable HR resources for team management and development.
Plus, connect with fellow entrepreneurs through live webinars and unlock the power of shared knowledge and experience. Don’t miss out on this opportunity to elevate your business – join us today!
Ok, so you’ve got some questions.
Can I get a taste for free?
Yes, book a free call with Zara, our co-founder. It’s totally free and she’ll take you through it all.
We’ve also recorded hundreds of hours on The Australian Business Podcast (where 17,000 business owners tune in!). Get it on Apple or Spotify.
All free. And amazing.
Who is Inflection suitable for?
Any business owner, from any industry.
We’ve got tradies, NDIS businesses, engineers, doctors, coffee shop owners, gelato stores, retailers, ecommerce… you name it! The three most popular industries are healthcare, ecommerce and trades.
Pretty much the only type of owner it may not be suitable for is someone who hasn’t started and hasn’t got a date in mind to begin their business owner. If you plan to start soon, you’ll love Inflection as we (and the community) will be able to help de-risk your business idea and accelerate it through hundreds of years of collective business experience.
Is my business big enough?
Our sweet spot is $250,000 – $10 million per year in turnover, with a view to 3-5x that.
I need help with [PROBLEM]...
We find that most businesses get huge value from our program because we spend a lot of time working on these topics:
– Marketing & sales funnels
– Automation & tech stack
– Offshoring & outsourcing
– Cash flow and structuring
Meaning, we can help you get more business, into a automation funnel that actually works and converts, then help you scale… After all, our tagline is: “More profit. Less effort.”
WHAT ARE YOU WAITING FOR?
Get In Touch Today and Scale!
Whether you’re just starting out with a new business idea, or are looking for some strategic advice of where to focus next, we’d love to help. Book a free consult via the calendar or send us an email and we’ll be in touch.
